Search Engine Advertising
Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreB2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreMost Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Read MoreGoogle Ad Conversion Rates By Industry, Q3 2012 [CHART]
Of the 10 industries that spent the most on Google ads in Q3 2012, the Internet and Telecommunications industry achieved the best overall results.
Read MoreAd Agencies' Most Effective New Business Generation Tools, October 2012 [CHART]
About 8 in 10 ad agencies believe that the number of opportunities for new business are about the same as last year (34.4%) or have increased (44.8%).
Read MoreAppealing Local Digital Marketing Tactics, September 2012 [CHART]
Local search registration is now used by less than one in four marketers.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Read MoreSearch Optimizing The Election [INFOGRAPHIC]
This infographic from Rosetta looks at the 2012 presidential election search wars.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
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