Search Engine Advertising
Most Effective Traffic Sources For Website Conversion [CHART]
Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreUS Mobile Advertising Spending, 2010-2016 [CHART]
eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Read More2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreUS Retail Search Advertising Metrics By Device, November 2012 [CHART]
While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTravel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreHow Online Presence Prompts Physical Visits To Retailers [CHART]
Ninety-one percent of consumers ‘have gone into a store as a result of an online experience.’
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