Search Engine Advertising
Search Advertising Revenue For Top Four Search Engines, 2010-2014 [CHART]
Advertising revenue—particularly search advertising—remains Google’s bread and butter.
Read MoreOnline Advertising Revenue Targets, January 2013 [CHART]
7 in 10 online advertisers are more focused on driving direct revenue outcomes from online advertising this year than last.
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
Read MoreSearch Engine Advertising Market In The US, UK & France, September 2012 [TABLE]
According to a study released by AdGooroo that examined the US paid search market in September 2012, a fractional 1.1% of advertisers generated 80% of clicks on Google.
Read MoreGoogle vs. Baidu: Global Search Engine Market Share, Q4 2012 [CHART]
Google retained its dominant global search engine market share lead in Q4 2012 with 86.5% share of spending, 93% share of impressions, and 67.7% share of clicks, as advertisers increased their spending on the search engine by 13% year-over-year.
Read MoreGoogle Product Listing Ads vs. Text Search Ads, November-December 2012 [CHART]
Google Product Listing Ads (PLAs) outshone text ads for retailers in Q3, and that trend followed on into the holiday season (November 1 – December 31).
Read MoreUS Retail Search Advertising Metrics For 2012 Holiday Season [TABLE]
Average return on ad spend crept up 1% from last year to $5.84, while conversion rates increased 4% to 2.84%, and average order value was up 3% to $109.46.
Read MoreUS Mobile Paid Search Budgets By Tablets & Smart Phones, Q4 2012 [CHART]
Mobile devices grew to account for 18% share of US paid search budgets in Q4 2012, from 16.3% in Q3.
Read MoreAmerican Search Advertising Click Behavior by Region & Age, January 2013 [CHART]
22% of online Americans say that they click on search engine ads.
Read MoreB2B Online Marketing Tactics, August 2012 [CHART]
B2B marketers said their No. 1 challenge was lack of budget.
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