Search Engine Advertising
Advertising Management Methods By Frequency, December 2012 [TABLE]
Very few marketers in December 2012 were trying to make changes in their advertising activities on a daily basis.
Read MoreRestaurant Mobile Advertising Tactics, Q1 2013 [CHART]
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.
Read MoreTop Lead Prospecting Channels, 2012 vs 2013 [CHART]
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
Read MoreGlobal Online Ad Spending Forecast By Format, 2013 [CHART]
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.
Read MoreConsumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]
Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.
Read MoreHow People Find Websites, 2011 vs. 2012 [CHART]
54% of respondents found websites through natural search results in 2012, up from 50% in 2011.
Read MoreUS Mobile Search Ad Revenues By Company, 2011-2015 [TABLE]
Google alone took in 82.8% of all mobile search ad revenues last year.
Read MoreGlobal Net Online Ad Revenues By Company, 2011-2013 [TABLE]
Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.
Read MoreGlobal Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.
Read MoreUS Google Net Ad Revenues, 2011-2015 [TABLE]
Mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues for Google by 2015.
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