Search Engine Advertising
Online Merchants' Traffic & Revenue Sources In 2013 [CHART]
Paid search continued to deliver more valuable traffic than organic search.
Read MoreClick Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]
The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.
Read MoreCTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
Read MoreImpact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
Read MoreSEO Integration With Online Marketing Disciplines, February 2014 [CHART]
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
Read MoreShare Of Search Ad Clicks, Q4 2012 – Q4 2013 [CHART]
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI.
Read MoreGlobal Search Ad Spending Growth, Q4 2012-Q4 2013 [TABLE]
The growth rate for search ad spending in Asia-Pacific hit 28.58% in Q4 2013, making it the leader among all regions.
Read MoreGlobal Paid Search Metrics By Region, Q4 2013 [TABLE]
Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.
Read MoreBot Traffic Problems, January 2014 [TABLE]
59% of agency media buyers see bot traffic’s harmful effects on campaign performance.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
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