Search Engine Advertising
Top Online Marketing Channels For Local Businesses, June 2014 [TABLE]
Of the 12 channels identified, organic search wins out as having the best ROI for local businesses.
Read MoreUS Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]
Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.
Read MoreUS Mobile Search Ad Spending, 2012-2018 [CHART]
Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion.
Read MoreMarketing Channels With Highest Potential For Revenue Conversion, May 2014 [CHART]
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Read MoreAir Travelers' Online Behavior [INFOGRAPHIC]
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreTop Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]
Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreUK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]
Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.
Read MoreUK Online Ad Spending By Format, 2012 & 2013 [TABLE]
Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.
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