Search Engine Advertising
Programmatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Read MoreGlobal Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.
Read MoreMobile Share Of Search Ad Spending & Clicks, Q2 2013 vs Q2 2014 [CHART]
Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.
Read MorePaid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]
Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.
Read MorePercent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]
As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.
Read MoreOnline Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreUS Product Listing Ad Metrics Growth, Q4 2013 [CHART]
Product Listing Ads appeared 380% more often in Q4 2013 than they did a year earlier and produced 312% more clicks.
Read MoreProduct Listing Ads' Share Of Google Paid Clicks, Q2 2012-Q2 2014 [CHART]
Retailers quickly embraced Product Listing Ads to drive eCommerce sales.
Read MoreMost Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreSearch Advertising Trends, Q2 2014 [TABLE]
Various sources were in agreement that US paid search spending grew in Q2.
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