Search Engine Advertising
Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreShare Of Clicks By Search Ad Position & Device, September 2014 [CHART]
The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreMost Effective & Difficult Online Marketing Tactics, September 2014 [CHART]
Surveys have found both US and global marketers rating email as the most effective digital marketing tactic and the one that delivers the best ROI.
Read MoreMarketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreSearch Advertising Trends, Q3 2014 [TABLE]
Search ad click-through rates in the US saw significant year-over-year increases.
Read MoreBudget Shifts To Fund Video Advertising, September 2014 [CHART]
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
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