Search Engine Advertising
US Search Ad Click Share By Ad Position & Device, Q2 2014 [CHART]
eMarketer expects 129.0 million US smartphone users to search via mobile browser or app on their phones this year.
Read MoreUS Paid Search CTR By Ad Position & Device, Q2 2014 [TABLE]
CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.
Read MorePersonalization's Effect On Channel Conversion Rates, November 2014 [CHART]
32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreExpected Retargeting Budget Changes, August 2014 [CHART]
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Read MoreMost Popular Retargeting Channels, August 2014 [CHART]
Fully 88% of US marketers used retargeting.
Read MoreMost Effective Sources Of Data For Marketing, November 2014 [CHART]
The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreData Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreTop Advertising Retargeting Challenges, September 2014 [CHART]
Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.
Read MoreSearch Advertising Performance: Desktop vs Mobile, Q2 2014 [CHART]
Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.
Read More