Retargeting Archives - Page 4 of 6

Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

Audience Targeting Adoption Trends, May 2014 [TABLE]

Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.

Email Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]

68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.

Use Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]

Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.

Consumer Attitudes & Responses To Online Ads, November 2013 [TABLE]

When consumers see an online ad that interests them, 44% of those who take action say they do so by clicking on the ad, while the remainder say they take a different action, such as searching for the product or company in question or typing in the company’s URL address directly to visit its website.

Primary Search Retargeting Goals, October 2013 [CHART]

A plurality 34.9% now count increased brand awareness as their primary search retargeting goal.

Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]

As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.

Most Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]

For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.

Facebook Exchange Advertising Effectiveness, January & September 2013 [CHART]

The number of respondents who said FBX was very effective for their ad campaigns rose from 11% in January 2013 to 20% in September 2013.

Facebook Exchange Ad Performance, H1 2013 [CHART]

Facebook exchange units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units.