Retargeting
Ad Traffic Generated By Bots, September 2014 [CHART]
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Read MoreHot Retargeting Topics Among Marketers, December 2014 [CHART]
Social media retargeting is the hottest topic in retargeting.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreHow Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]
76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.
Read MoreExpected Retargeting Budget Changes, August 2014 [CHART]
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Read MoreMost Popular Retargeting Channels, August 2014 [CHART]
Fully 88% of US marketers used retargeting.
Read MoreTop Advertising Retargeting Challenges, September 2014 [CHART]
Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreMarketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
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