Skip to content
e-Strategy
  • Videos
  • Trends
  • Articles
e-Strategy
  • Videos
  • Trends
  • Articles

Retargeting

Ad Traffic Generated By Bots, September 2014 [CHART]

In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.

Read More

Hot Retargeting Topics Among Marketers, December 2014 [CHART]

Social media retargeting is the hottest topic in retargeting.

Read More

B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

Read More

How Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]

76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.

Read More

Expected Retargeting Budget Changes, August 2014 [CHART]

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

Read More

Most Popular Retargeting Channels, August 2014 [CHART]

Fully 88% of US marketers used retargeting.

Read More

Top Advertising Retargeting Challenges, September 2014 [CHART]

Roughly 8 in 10 marketers are retargeting on display (81%) and search (77%), and about 9 in 10 retarget on Google.

Read More

B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

Read More

Marketing Channel Integration, October 2014 [CHART]

On average, only 45% of digital marketers integrate any two channels.

Read More

Changing Marketing Media Mix, August 2014 [CHART]

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

Read More
« Newer Posts
Older Posts »
© 2025 e-Strategy | Powered by Beaver Builder