Retargeting
LinkedIn Retargeting
This infographic from LinkedIn serves as a handy checklist for getting the most out of LinkedIn’s retargeting capabilities.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreMost Annoying Online Ads [CHART]
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.
Read MoreMost Valuable Personalized Content [CHART]
Periscope By McKinsey asked US internet users what type of personalized content was most appealing; no answer garnered an outright majority of responses. Half of respondents said that products related to their interests were appealing, and only four responses appealed to at least one-third of those polled.
Read MoreAttitudes Toward Regareting Ads By Age [CHART]
Generally, Americans have an unfavorable opinion about online targeted advertising. More than half (51%) of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov.
Read MoreTop Email Marketing Practices [CHART]
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
Read MoreFacebook Advertising Formats [INFOGRAPHIC]
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.
Read MoreHow Retailers Can Make Retargeting Ads Better [CHART]
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.
Read MoreSearch & Social Advertising Tactics [CHART]
Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
Read MoreConsumer Concerns With Retargeting Ads [CHART]
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
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