Reputation Management
Types Of Negative Social Posts About Companies, February 2014 [CHART]
High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Read MoreAmazon's Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.
Read MoreNBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]
During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.
Read MoreThe Student Marketing Lifecycle [INFOGRAPHIC]
This infographic by Oho illustrates the stages of research a prospective student goes through when deciding which college to attend.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreRogers High School Social Media Controversy [VIDEO]
Rogers High School student Reid Sagehorn’s ill-considered tweet will likely force him to explain his role in this controversy for the rest of his life.
Read MoreCoca-Cola's Multicultural Ad Backlash & Amazon.com's Entry Into Video Games [VIDEO]
Beyond Social Media Show, Episode 34 topics: Journalists’ Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola’s It’s Beautiful Super Bowl ad backlash; BBC’s caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; Amazon.com’s Flow App completely removes the friction from eCommerce; the Snow Day video goes viral from Kentucky; Chobani lets its fans speak; Hands Only CPR; some shiny new stuff and The Daily Numbers.
Read MoreBilly Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
In Episode 25: Microsoft’s Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker’s death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of Thai protests; Subway franchise game; some shiny new stuff & much more.
Read MoreRNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]
Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
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