Reputation Management
Can RSS Help Establish Intellectual Property Rights?
What the world needs now is an RSS system for establishing first-publisher status.
Read MoreOpen Source Employment
The social networks you bring with you will increasingly be an important asset you provide your employer.
Read MoreLinkedIn Marketing Presentation
David Erickson’s presentation on LinkedIn marketing for Tunheim Partners’ e-Strategy practice.
Read MoreRoger Clemens Posts Steroids Denial On YouTube
Roger Clemens’ YouTube video denial of steroid and human growth hormone use highlights a significant new tactic for online reputation management.
Read MoreHillary Clinton's Rapid Response Microsite
The Hillary Clinton campaign’s rapid response microsite is a great idea to combat and rebut inaccuracies in the media and campaign, but it doesn’t take full advantage of the medium.
Read MoreProtecting Your Online Identity: The MPR In The Loop Interview
Listen to David Erickson’s interview with Minnesota Public Radio’s Julie Siple about online reputation management.
Read MoreWhat It's Like To Give A Radio Interview
What is it like to give a radio interview in person?
Read MoreConsolidating Online Identities
In the age of MySpace and Facebook and LinkedIn pages, YouTube and Flickr accounts, del.icio.us and StumbleUpon bookmarks, and Twitter and Jaiku microblogs, we need consolidation tools.
Read MorePersona Marketing – Marketing Characters Online
If you, your business, product, or service depends at least in part on a character or persona for brand marketing, you need to consider how to use that persona online.
Read MorePreemptive Marketing
Preemptive Marketing through domain name purchases and Web 2.0 marketing will offer you potential opportunities and save you headaches in the future.
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