Radio Advertising
US Ad Spend Growth By Medium, 2013 vs 2014 [CHART]
Digital media advertising grew to be larger than national TV ad spend last year.
Read MoreUS Advertising Market Sizes By Medium, 2013 v. 2018 [CHART]
TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.
Read MoreUS Traditional Advertising Outlook, 2013-2018 [CHART]
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Read MoreUS Radio Revenues, Q1 2014 [CHART]
Radio revenues were flat year-over-year in Q1 at about $3.8 billion, the 5th-consecutive quarter of flat performance.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreUS Ad Revenue Forecast By Medium In 2014 [CHART]
US media advertising sales are expected to grow by 6% this year, a figure revised upwards from a previous forecast of 5.5%.
Read MoreUS Local Media Revenue Forecast, 2013 & 2018 [CHART]
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Read MoreGlobal Marketing Budget Sentiment By Medium, April 2014 [CHART]
Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.
Read MoreAd Spending In Sweden By Media, 2013 [TABLE]
Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.
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