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Radio Advertising

Best SMB Customer Acquisition Channels, January 2015 [CHART]

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.

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Change In Ad Spend By Medium, Q1-Q3 2014 [CHART]

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.

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Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

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Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

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Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).

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2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Most Effective Channels To Promote B2B Events, December 2014 [CHART]

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

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US Radio Revenues, Q3 & YTD 2014 [CHART]

US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2.

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Influences Over Consumers' Purchase Decisions, November 2014 [CHART]

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

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