Radio Advertising
Best SMB Customer Acquisition Channels, January 2015 [CHART]
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Read MoreChange In Ad Spend By Medium, Q1-Q3 2014 [CHART]
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read More2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreMost Effective Channels To Promote B2B Events, December 2014 [CHART]
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Read MoreUS Radio Revenues, Q3 & YTD 2014 [CHART]
US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2.
Read MoreInfluences Over Consumers' Purchase Decisions, November 2014 [CHART]
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
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