Public Relations Archives - Page 5 of 39

Life Of A Social Media Manager [INFOGRAPHIC]

Infographic: Life Of A Social Media Manager

This infographic by Meltwater illustrates the many duties and roles of a social media manager.

Average Social Shares Per Press Mention By Industry [CHART]

Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

Top Product Launch Communications Channels [CHART]

Chart: Top Product Launch Communication Channels

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.

Top B2B Marketing Channels [CHART]

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

How To Dynamically Capture Source Referrals Using Google Tag Manager

Dynamically Capture Referral Traffic With Google Tag Manager

This guide demonstrates how to capture UTM source referral data using Google Tag Manager when distributing content broadly such as publishing press releases.

Chief Communications Officers' Areas Of Focus [CHART]

More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.

Information Sources For Making B2B Software Purchase Decisions [CHART]

Chart: Information Sources For Business Software Purchase Decisions

Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.

Consumer Ratings Of Industries & Sectors [CHART]

Chart: Consumer Ratings Industries Sectors

The restaurant and computer industries enjoy the best net perception among US adults.

Benefits Of Top-Tier Public Relations [CHART]

Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.

Public Relations Transformation [INFOGRAPHIC]

This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.