Public Relations
B2B Marketing Strategies, 2011 & 2012 [CHART]
That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Read MoreGlobal PR Investments By Practice Area, Q3 2012 [CHART]
41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.
Read MoreBeyond The Paywall: Paying For Local Journalism
300 newspapers now have some form of paywall in place online.
Read MoreSMB Online Marketing Services Spending, 2012 [CHART]
An estimated 51.7% of North American small and medium size business (SMB) online marketing service dollars are spent on the web presence.
Read MoreBeyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]
Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.
Read MoreEffective B2C vs. B2B Marketing Tactics For SMBs [CHART]
Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.
Read MoreWhat Journalists Want From Press Releases & Online Newsrooms [INFOGRAPHIC]
75% of journalists say they want access to video from online newsrooms.
Read MoreConsumers Finding & Sharing Daily Deals
54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.
Read MoreGmail In Search Will Extend The Reach Of Email Marketing
Google’s Gmail in Search trail could significantly extend the life of email campaigns.
Read More