Public Relations
Most Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreBilly Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
In Episode 25: Microsoft’s Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker’s death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of Thai protests; Subway franchise game; some shiny new stuff & much more.
Read MoreRNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]
Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.
Read MoreGoogle+ Impersonator Flaw & Coca-Cola Kills Press Releases – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show: Twerking turkeys; Google+ security flaw; Google Helpouts; Jean-Claude Van Damme’s semi ride; Katie Couric to join Yahoo!; Zappos responds to Kanye West; KLM Royal Dutch Airlines Twitter customer service; Obama’s marketers join forces; Coca-Cola kills the press release; some shiny new stuff & much more.
Read MoreUS Airways Ejects Blind Customer & Bat Kid Saves San Francisco – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show: US Airways ejects blind passenger; Lulumon’s apology fail; JPMorgan’s Twitter storm; Bat Kid saves San Francisco & more!
Read MoreRichie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!
Read MoreAnonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Read MoreMarketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
Read MoreMost Important Marketing Areas For Next Three Years, September 2013 [CHART]
Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.
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