Public Relations
Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]
Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreVikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets
Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.
Read MoreMost Effective Inbound Marketing Tactics, August 2014 [CHART]
Respondents considered marketing content creation among their most effective inbound marketing tactics.
Read MorePrimary B2B Content Marketers Practices, July 2014 [CHART]
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months.
Read MoreComcast Customer Service Call From Hell & Kindle Unlimited [VIDEO]
This episode of Beyond Social Media: Comcast’s viral customer service call; Kindle Unlimited; Greenpeace brandjacks LEGO; wedding drones & LinkedIn buys Newsle.
Read MoreHow Organizations Handle Content Development [VIDEO]
44 percent of brands have hired a social media leader to manage content production.
Read MoreLeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
Read MoreMarketing Expenditures In The Next 5 Years [INFOGRAPHIC]
This infographic is based on data from an Accenture CMO study and illustrates where they thing their marketing dollars will be spent in the next five years.
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