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Public Relations

Best SMB Customer Acquisition Channels, January 2015 [CHART]

28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.

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Types Of Data Small Businesses Use, November 2014 [CHART]

Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.

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2015 Marketing Spending Plans By Channel, December 2014 [CHART]

54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.

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Most Helpful Content For B2B Executives, October 2014 [CHART]

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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C-Suite Slip-Ups & A Socially Charming Cabby [PODCAST]

Episode 74: BL and David discuss C-suite slip-ups, Twitter’s app sniffing, a charming St. Paul cabby; a 15-second video channel, and much, much more.

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Google's Karate Kid Robot & #TechnologyAndStuff [PODCAST]

Bill Cosby Meme

Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.

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How People Form Impressions Of Companies, September 2014 [CHART]

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.

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Trustworthy Vendor Website Features According To Small Business Owners, September 2014 [CHART]

Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.

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Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Just 37% of Americans have a positive view of the advertising and public relations industry.

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Sucky Presentations, Twitter Vendettas & Audio Cards [PODCAST]

Episode 68: BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google’s Dr. Chats & much more.

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