Public Relations
Winning The Ukraine Narrative
How, in the span of a handful of days, was Ukraine able to so swifty and comprehensively marshall public opinion decisively against Vladimir Putin?
Read MoreBrand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreBuzzSumo Digital PR Tool Review
BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary features of the tool.
Read MoreBrands & Racial Justice Advocacy
Ipsos finds that more people are considering equality as one of their top factors when thinking about purchasing from a brand.
Read MoreUsing Keyword Data To Measure Earned Media
There’s a better way to measure and report your public relations efforts…with keyword search data. Here’s how.
Read MoreJournalism Trend: Reporters’ Personal Newsletters
Media companies have understood the power of having newsletters, now reporters are seeing them as a tool to communicate directly with readers.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreTwitter vs Instagram As A News Source, 2014-2020
A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.
Read MoreNaming A Brand In The Internet Age
Very little attention has been paid to naming a brand in the Internet age. Here are 4 Tips On Naming A Brand with that in mind.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read More