Public Opinion
Marijuana Legalization Demographics
Support for legalization of marijuana has grown from 12% of the American public thinking the plant should be legal in 1969 to 68% this year.
Read MorePolling During Pandemics
Public opinion polling during pandemics–when a far greater percentage of the population are at home and available to be polled–is tricky.
Read MoreCOVID-19 Is The Most Important Problem Facing The US
Americans are more worried about getting COVID-19 than they are about experiencing financial hardship as a result of it.
Read MoreTrust In News Media [CHART]
On behalf of The Economist, during the past three years YouGov, a pollster, has asked a representative sample of Americans to rate large American news organisations on a scale from “very trustworthy” to “very untrustworthy”.
Read MoreFalling Corporate Reputation Factors [CHART]
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.
Read MoreUS Corporate Reputations Decline, 2017-2018 [CHART]
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.
Read MoreAttitudes Toward Emerging Technologies [TABLE]
A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.
Read MoreConsumer Expectations Over Brands Taking Political Stands By Issue [CHART]
Sprout Social surveyed some 1,000 US internet users last September to find that two-thirds want brands to take a stand on social and political issues.
Read MoreGlobal Consumer Data Privacy Concerns [CHART]
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.
Read MoreWhy Americans Boycott Brands [CHART]
One-third of Americans have stopped using a brand as a direct result of a scandal.
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