Programmatic Advertising
Programmatic Display Ad Spending Worldwide, 2017 [CHART]
It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.
Read MoreShare Of Programmatically Sold Advertising In Netherlands, February 2014 [CHART]
Publishers in the Netherlands expected to sell 86% of both mobile and tablet ads programmatically in five years.
Read MoreUS Client-Side Advertisers Who Have Expanded Programmatic Buying, March 2014 [CHART]
US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house.
Read MoreTypes Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]
More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.
Read MoreGlobal Programmatic Ad Pricing Trends, 2013 vs 2014 [CHART]
Social and display advertising have become more competitive and seen a 64% and 21% year-over-year increase, respectively, in average eCPM from January through April 2014.
Read MoreUnderstanding & Use Of Programmatic Buying Among Marketers, March 2014 [CHART]
Nearly one-quarter of US client-side marketers understood programmatic buying and had run campaigns on this basis.
Read MoreUS Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Read MoreUS Display Ad Spending Share By Type, 2011-2017 [CHART]
RTB is primarily used to purchase impression-level inventory in order to meet a performance-based goal.
Read MoreUS Programmatic Display Ad Spending, 2011-2017 [CHART]
MAGNA GLOBAL estimates US programmatic display ad spending will reach $7.5 billion this year.
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