Programmatic Advertising
B2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MoreMost Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Read MoreChannel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Read MoreChange In Programmatic Ad Budget, February 2015 [CHART]
Following triple-digit gains in 2013 & 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% to $14 billion.
Read MoreImportance Of Buying Programmatic TV Ads & Video Ads, February 2015 [CHART]
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Read MoreState Of Programmatic Ad Spending Now & In 12 Months, February 2015 [TABLE]
Only 15% of US senior ad buyers reported using programmatic for TV ads.
Read MorePrimary Quality Concerns When Buying Programmatic Ads, November 2014 [CHART]
US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.
Read MoreAd Traffic Generated By Bots, September 2014 [CHART]
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Read MoreOnline Marketers’ Top Priorities For 2015 [CHART]
A better understanding of audiences (51%) ranks as the top priority.
Read MoreTop Challenges Of Programmatic Ad Buying & Selling, June 2014 [CHART]
Transparency was a problem for 72% of brand executives and nearly as many agency executives.
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