Print Advertising Archives - Page 9 of 21

Types Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]

More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.

B2B Media Revenue By Company Size, 2013-2014 [CHART]

Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers.

Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]

Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.

US Ad Revenue Forecast By Medium In 2014 [CHART]

US media advertising sales are expected to grow by 6% this year, a figure revised upwards from a previous forecast of 5.5%.

Global Marketing Budget Sentiment By Medium, April 2014 [CHART]

Not surprisingly, digital (excluding mobile) marketing budget expectations have been rapidly increasing throughout the first 4 months of the year, although it’s surprising to see them slightly exceed mobile budget optimism.

Ad Spending In Sweden By Media, 2013 [TABLE]

Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.

US Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]

Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.

2013 US Newspaper Revenues [CHART]

US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion.

B2B Media Industry Revenues, 2008-2013 [CHART]

Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars).

Top Contributors To Global Ad Spending Growth, 2013-2016 [CHART]

Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.