Print Advertising
B2B Media Revenues, Q1-Q2 2014 [CHART]
B2B media industry revenues grew by just 0.4% year-over-year in Q2 to reach $6.31 billion.
Read MoreGlobal Ad Spend Share Forecast, 2013 vs 2016 [CHART]
Mobile is the fastest-growing advertising medium around the world.
Read MoreConsumer Magazines’ Revenue Sources, October 2014 [CHART]
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
Read MoreEffect Of Print Newspaper Ads, September 2014 [CHART]
52% of adults use print newspapers on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreBudget Shifts To Fund Video Advertising, September 2014 [CHART]
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read MoreHow Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreClients’ Advertising Interests By Channel, According To Media Buyers [CHART]
A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV.
Read MoreUS Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]
US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
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