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Top Sources Of New Customers For Local Businesses [CHART]
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreHow People Find Their Favorite TV Shows
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Read MoreAd Formats Preferred By SMBs [CHART]
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreMost-Hated Types Of Ads [CHART]
![Most Hated Types of Ads [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Most-Hated-Types-of-Ads.png)
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Read MoreEye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]
This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.
Read MoreBudget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreUS Political Ad Spending By Format, 2008-2016 [TABLE]
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
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