Print Advertising
Online vs. Print – US Newspaper Ad Revenues, Q1 2010 – Q3 2012 [CHART]
Newspaper advertising revenues in the US continue to decline, posting a year-over-year drop for the 25th consecutive quarter in Q3.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreBest Source For Marketing & Advertising, October 2012 [CHART]
US consumers and marketers alike cited newspapers and TV as the best source of marketing and advertising.
Read MoreBudget Cuts To Fund Digital Video [CHART]
Fully 97% of more than 700 surveyed professionals from across the digital media industry report that their digital video ad spending is up this year.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreB2B Marketing Strategies, 2011 & 2012 [CHART]
That was up 5 percentage points from usage levels in 2011, impressive considering the already-high level of interest in content marketing.
Read MoreB2B Print Advertising Revenues, 2011 vs. 2012 [CHART]
B2B print advertising revenues remained below 2011 levels in July, as they have every month this year.
Read MoreCustomer Acquisition SMB Marketing Tactics, November 2012 [CHART]
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).
Read MoreNewspaper Paywalls [INFOGRAPHIC]
This infographic by BestCollegesOnline.org takes a look at newspaper paywalls.
Read MoreDevice On Which News Consumers Prefer To See Ads, August 2012 [CHART]
Nearly half of all US news users told Pew they didn’t like to see ads on any digital platform where they read the news.
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