Print Advertising
Top-Rated Media Brands Of 2012 [TABLE]
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.
Read MoreChanges In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
Read MoreSMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Read MoreSMB Media Ad Buys, January 2013 [CHART]
Newspaper ad expenditures have been on a steady decline for several quarters now, but SMBs still see the local paper as a valuable advertising medium.
Read MoreGlobal Ad Spending Growth By Medium, 2012 vs 2013 [CHART]
Global advertising spending will grow by 4% this year.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [TABLE]
In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreMarketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read More