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B2B Publishers Revenue Sources In 2012 [CHART]
B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising.
Read MoreUS Ad Revenues, 2013-2014 [CHART]
Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.
Read MoreGlobal Ad Spending By Medium, 2012 vs 2015 [CHART]
By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.
Read MoreMost Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
Read MoreGlobal Ad Spending Growth By Media, 2012 [CHART]
TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MorePrint Magazine Ad Trends, Q1 2012 vs Q1 2013 [CHART]
Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion.
Read MoreMost Influential Ad Type By Age, June 2012 [CHART]
When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
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