Print Advertising
Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]
31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.
Read MoreBrands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Read MoreConsumer Magazine Ad Trends, Q3 2013 [CHART]
While consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion.
Read MoreUK Advertising Media Investment & ROI, October 2013 [CHART]
The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.
Read MoreChange In Ad Spending By Media, Spring 2013 [CHART]
Nearly two-thirds of US advertisers expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.
Read MorePharmaceuticals Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
US advertising and marketing execs in the health care and pharma industry are more bullish on increases in digital advertising than on traditional tactics.
Read MoreChange In Ad Spending With African American Media, 2011-2012 [CHART]
The Black or African-American population numbered 44.5 million as of July 2012.
Read MoreGlobal Ad Spending Growth By Medium, 2012-2015 [CHART]
Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.
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