PPC
SEM + SEO [PRESENTATION]
Perfomics has shared their OneSearch Synergy presentation on the cumulative and powerful effect of combining search engine advertising and search engine optimization.
Read MoreSearch Engine Advertising vs. Search Engine Optimization [INFOGRAPHIC]
WordStream created this infographic to illustrate how paid clicks are overtaking organic search results.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
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