Podcasts
Using Keyword Data To Measure Earned Media
There’s a better way to measure and report your public relations efforts…with keyword search data. Here’s how.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read MoreDigital Marketing News This Week
Topics: The most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; mobile messaging app stats.
Read MoreDigital Marketing News This Week
Twitter’s new voice feature; Target recognizes Juneteenth; Spotify lands DC Comics podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get Monty Python; Facebook’s Ad Library; #RIPTacoBell; Google Fragment Text Chrome extension; and Twitch growth statistics.
Read MoreConsumer Psychology During Pandemics
Consumers are focused on basic needs while navigating the coronavirus pandemic. Do your marketing messages align with where your customers are at psychologically?
Read MoreHas The Bubble Burst On The Influencers?
The influencer economy has been decimated by the coronavirus. Can it recover or does this mark the begining of The Great Unfluencing.
Read MoreHow To Retain Unsubscribing Customers
Amazon Audible has created an unsubscribe process that saves customers elegantly and serves as an excellent example for any subscription-oriented business.
Read More7 Observations Of How The News Media Is Adjusting To Remote Broacasting
Seven things we never gave a second thought but are now front and center while watching remote broadcast news coverage during a pandemic.
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
Read MoreThe Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
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