Podcasting
Media Engagement Activities [CHART]
The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreAttitudes Toward Podcast Advertising [CHART]
Almost 8 in 10 podcast listeners ages 18-49 don’t mind ads or sponsors in podcasts they listen to regularly, as they know they support the podcast, per results from a Nielsen study.
Read MorePodcast Listeners On LinkedIn By Age [CHART]
More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.
Read MoreB2B Technology Buying Cycle [INFOGRAPHIC]
This infographic from Scribewise illustrates the B2B technology buying cycle.
Read MoreHow Podcasters Make Money [CHART]
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
Read MoreMillennials' Frequency Of Podcast Listening [CHART]
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
Read MorePopularity vs Effectiveness Of Content Marketing Types [CHART]
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
Read MoreAudience Retention Rates by Length of Podcast [CHART]
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
Read MoreLocal Radio Newscast Completion Rates by Duration [CHART]
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
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