Podcasting
Pandora vs Spotify Listeners, 2015-2023 [CHART]
Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer.
Read MorePodcasts' Share Of Ear [PRESENTATION]
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
Read MoreAmazon's Challenge To Apple's AirPods = More Time For Content
Amazon is planning to challenge Apple in the wireless earbud market. If Amazon is successful, it will free up a great deal more of consumers’ time that they will fill with content consumption.
Read MorePodcast Listeners, 2018-2022 [CHART]
eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.
Read MorePodcast Discovery Channels [CHART]
The podcast audience is growing, and people are becoming heavier listeners over time.
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreTop Podcast Genres In US [CHART]
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
Read MoreProgrammatic Advertising Channels [CHART]
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Read MorePodcast Advertising Market Size, 2016-2020 [CHART]
The total US podcast advertising market grew by 86% in 2017 to reach $313.9 million. Companies directly reporting podcast advertising revenues – which collectively represent less than 100% of the podcast ad market – said their ad revenues more than doubled year-over-year.
Read MoreSmart Audio [VIDEO]
This presentation by Tom Webster of Edison Research presents the Spring 2018 edition of The Smart Audio Report from NPR and Edison Research. More than 43M people (18+) in the U.S. now own a smart speaker. And it’s no longer just the early adopters using these devices. New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits.
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