Podcasting Archives - e-Strategy

Top Podcast Channels, 2019 vs 2020

Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify.

Digital Audio Listeners, 2016-2023

How the mighty fall. Once, the uncontested 800-lbs gorilla of audio streaming platforms, Pandora is falling far behind the new hotness, Spotify.

Podcast Listeners’ Response To Podcast Ads

Chart: Podcast Listeners' Response To Audio Ads

Data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and supply chains, could leverage an engaged audience of podcast listeners.

Audio Streaming Hours By Device

Chart: Audio Streaming Hours, January - May, 2020

It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.

Lead-Converting Content

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

For-Fee Podcast Listeners

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

US Podcast Ad Spending, 2018-2022

Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

Most Popular Podcast Distribution Channels

Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.

Otter.ai Review

Otter.ai is an audio-to-text transcription service that uses artificial intelligence to achieve 85% accuracy.

Digital Marketing This Week

Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.