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Photo Marketing

How B2B Decision-Makers Are Using Social Media, July 2013 [CHART]

Social media use is ubiquitous among B2B decision-makers in North America and Europe.

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Social Networks Used By Specialty Retailers, 2012 & 2013 [TABLE]

Adoption by retailers of Facebook, Twitter, YouTube, Pinterest and Instagram had climbed between 2012 and 2013.

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Social Media Marketing & Advertising Investment Expectations, July 2013 [CHART]

62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.

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US Hispanics' Mobile Activities During Travel, April 2013 [TABLE]

25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.

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Fortune 500 Corporate Social Media Use, July 2013 [CHART]

Twitter remains the most popular tool for corporate communications, used by 77% this year (up from 73%), with Facebook (70%, from 66%) and YouTube (69% vs. 62%) also in the top tier of adoption.

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Social Media-Inspired Mobile Purchases, July 2013 [CHART]

Social media-inspired purchases often occur on mobile devices.

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Users' Perceptions Of Facebook, Twitter & Pinterest, July 2013 [CHART]

Pinterest users were most likely to agree that it’s useful for ideas and projets (80%) and that it’s easy to find things that interest them (75%),

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Social Media-Inspired Purchases, July 2013 [CHART]

Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.

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Americans' Online Activities By Frequency, May 2013 [TABLE]

Email took the greatest amount of time per week, at 7.8 hours.

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Online Channels People Most Use To Communicate With One Another, May 2013 [CHART]

Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.

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