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Photo Marketing

US Instagram Users & Penetration, 2012-2016 [CHART]

By the end of this year, almost 25% of US smartphone users will use Instagram on a monthly basis.

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Global Consumers' Purchase Behavior Influencers, March 2014 [CHART]

Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.

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Instagram Photos With Faces Attract More Likes & Comments [VIDEO]

Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.

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Average Order Value By Social Referrer, March 2014 [CHART]

Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).

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Factors Contributing To Retweetability, March 2014 [CHART]

Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.

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Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

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Most Popular Social Networks Among Younger Millennials, March 2014 [CHART]

Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).

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Leading Smart Phone Activities By UK Travelers, November 2013 [CHART]

Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).

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Selfies By Generation [CHART]

Fully 55% of Millennials have posted a Selfie on a social media site.

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Pinterest Mobile Referrals, January 2013 – January 2014 [CHART]

Pinterest’s mobile site is referring more traffic to brands, and those visitors are spending more per order.

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