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Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

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Primary Content Sharing Channel By Device, Q4 2014 [CHART]

Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.

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Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

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Top Ways People Would Use Wearables, December 2014 [CHART]

Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.

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Pinterest Demographics, September 2014 [CHART]

Females likely accounted for a lot of Promoted Pin interaction.

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Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]

Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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Content Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]

Facebook accounted for 81% of content shared to social networks.

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LGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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Social Media Users By Network & Age, November 2014 [TABLE]

18-to-29-year-old US internet users were more likely than any other age group to use Instagram.

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