Outdoor Advertising
US Outdoor Advertising Revenue Growth, Q2 2011 – Q3 2013 [CHART]
Outdoor ad revenues grew by 3.5% year-over-year during Q3, marking the 14th consecutive quarter of growth.
Read MoreLocal Advertising Revenue Shares By Channel, 2013 [CHART]
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreChannels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]
31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.
Read MoreGlobal Ad Spend Growth By Medium, H1 2013 [CHART]
Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%).
Read MoreUK Advertising Media Investment & ROI, October 2013 [CHART]
The average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70.
Read MoreGlobal Ad Spending Growth By Medium, 2012-2015 [CHART]
Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreTop In-House Marketing Agency Services, May 2013 [CHART]
Magazine advertising, social media, online display advertising and search engine marketing were the services most commonly handled by an in-house agency.
Read MoreUS Ad Spending Growth By Media [CHART]
For the first half of 2013, Kantar Media estimated that the total US ad spend market rose 2.0%, compared with the same period one year earlier.
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