Outdoor Advertising
Top B2B Advertisers’ Spending Trends, 2013 [CHART]
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MoreTotal US Ad Spending Share By Media, 2012-2018 [TABLE]
US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreGerman Ad Spending By Media, 2010-2013 [TABLE]
German ad spending is expected to rise 2% in 2014.
Read MoreUS Ad Spend Growth By Medium, 2013 vs 2014 [CHART]
Digital media advertising grew to be larger than national TV ad spend last year.
Read MoreUS Advertising Market Sizes By Medium, 2013 v. 2018 [CHART]
TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.
Read MoreTypes Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]
More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.
Read MoreUS Traditional Advertising Outlook, 2013-2018 [CHART]
The consumer magazine market in the US is estimated to be valued at $24.6 billion as of 2013, and will remain essentially flat through 2018, when its value is projected to be $24.7 billion.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
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