Outdoor Advertising
US Political Ad Spending By Format, 2008-2016 [TABLE]
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreUS Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreTrust In Advertising By Format, October 2015 [CHART]
Among paid media channels, traditional media outperform online and mobile ads in trust.
Read MoreUS National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreMarketing Tactics Small Business Owners Invest In, April 2015 [TABLE]
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.
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