Outdoor Advertising
Marketing That Prompts Mobile Device Actions, October 2012 [CHART]
TV ads were the No. 2 reason consumers turned to their mobile devices for actions such as brand searches, app downloads or visiting brand sites.
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreMost Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreUS Ad Spending Share By Media, 2010-2016 [CHART]
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.
Read MoreShare Of Global Ad Spending By Medium, 2010-2014 [TABLE]
TV will keep its leading share of global advertising spend this year and through 2014, although online ad spend will grow at the expense of other major media forms.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreUS Ad Spending Growth, Q1 2010-Q2 2012 [CHART]
US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1′s 2.9% year-over-year increase.
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