Online Strategy
Barack Obama – Open Source Politics Presentation
David Erickson & Blois Olson of Tunheim Partners discussed Barack Obama’s multichannel campaign for president at the University Of Minnesota Communicators Forum on March 17, 2009.
Read MoreIs Obama Crowdsourcing Accountability, Politics, Or Both?
The idea is long overdue, frankly, but this also happens to be a case where politics makes good policy.
Read MoreStar Tribune Online
Photos of the Minneapolis Star Tribune’s second attempt at an online service in 1995, Star Tribune Online.
Read MoreUsing Viral Video Marketing For Recruiting & Talent Acquisition
David Erickson discusses using online video marketing as a strategic recruiting/talent acquisition tool.
Read MoreBarack Obama's Online Fundraising Machine
How did Barack Obama build an online fundraising machine, raise staggering sums of money from a sea of small donors and capture the presidency?
Read MoreObama's Web Site – A Grassroots Online Application
The Obama campaign understood the power of social networks so thoroughly that they made social networking technology the foundation of their campaign Web site.
Read MoreYouTube & You Too! Video Marketing For Recruiting
David Erickson, Director of e-Strategy at Tunheim Partners, discusses using online video as a strategic recruiting/talent acquisition tool for recruiting communications.
Read MoreObama's Multichannel Marketing
The fact that the Obama campaign could practically print money, made his ubiquitous multichannel marketing campaign possible.
Read MoreCreating An Online Voice
Flying Dog Brewery provides the best example of establishing a unique online voice.
Read MoreMarketing To Millennials Presentation
View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.
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