Online Reviews Archives - Page 9 of 24

Trust In Online Reviews By Reading Frequency, June 2014 [CHART]

88% of internet users said they trusted online reviews about local businesses as much as suggestions from people they knew, up from 79% last year.

Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

Global Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]

Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.

Consumer Trust In Online Customer Reviews, July 2014 [CHART]

92% of respondents will use a local business if it has a 4-star rating.

Consumer Use Of Online Customer Reviews For Local Businesses, July 2014 [CHART]

88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.

Daily Social Media Activity On Computers & Mobile Phones, June 2014 [CHART]

Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.

Weekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]

One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.

Millennials' Social Sharing Of Product & Service Info, June 2014 [CHART]

Millennials outpace other generations in their use of social media to share information about products and services.

B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.

Social Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]

94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.