Online Reviews Archives - Page 7 of 24

Online Consumer Reviews' Influence Over Purchases, December 2014 [CHART]

Almost 8 in 10 American adults read online consumer reviews for product and services before making a purchase.

Unethical Consumer Review Practices Committed By Businesses, November 2014 [CHART]

64% of internet users said they thought individuals wrote online reviews without actually having purchased a product or service.

Why People Post Online Reviews By Age, November 2014 [TABLE]

Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.

How Shopping Apps Can Improve, October 2014 [CHART]

Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts.

How Shopping Apps Can Improve, October 2014 [CHART]

44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.

Most Desired B2B eCommerce Features, November 2014 [CHART]

B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.

How To Use Social Media For Events [INFOGRAPHIC]

This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.

B2B Buyers' Online Research By Channel, October 2014 [CHART]

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

B2B eCommerce Website Features, November 2014 [CHART]

66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.

How People Form Impressions Of Companies, September 2014 [CHART]

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.