Online Reviews
Factors Influencing Perceptions Of Companies [CHART]
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Read MoreHow Social Media Encourages Brand Trust [CHART]
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
Read MoreInfluence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
Read MoreInfluence Of Online Reviews On Car Dealership Visits [CHART]
69% of car-buying consumers said review sites had an impact on the dealership they visited.
Read MoreOnline Conversations About Fortune Global 100 Brands By Channel [CHART]
On average, the companies listed on the Fortune Global 100 generate a total of 10,400,132 online mentions per month, mostly via Twitter.
Read More5 Important Google+ Components [INFOGRAPHIC]
Your Pro Social Media put together this infographic of five essential components for your Google+ page.
Read MoreSocial Media's Effect On Shopping [INFOGRAPHIC]
Nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Read More20% Of Companies Completely Unprepared For Social Media Criticism [CHART]
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Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.
Read MoreFactors That Influence Brand Buying Decisions By Gender [CHART]
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
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