Online Reviews
Top 10 Sources Used To Research Electronics Purchases Prior To Buying Online, August 2012 [CHART]
91% of internet users had researched electronics products online before making a purchase in-store.
Read MoreMobile Shopping Behavior By Gender, September 2012 [CHART]
Women fell behind in all mobile purchase categories, except for health and beauty items.
Read MoreTop 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]
This infographic takes a look at the top fast-food restaurants and their social media presence.
Read MoreLeading Influences Of Decision To Purchase New Food/Beverage Brand [CHART]
Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.
Read MoreSMBs' Social Media Channels, March 2012 [CHART]
When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.
Read MoreMobile Shopping Habits By Gender [CHART]
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.
Read MoreMost Used Social Media Sites For Marketing [TABLE]
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreDigital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
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