Online Reviews
Top Mobile Holiday Shopping Activities, October 2012 [CHART]
Anywhere between half and four-fifths of smartphone owners plan to use their devices as shopping tools.
Read MoreFactors That Influence Mom's To Make Recommendations, October 2012 [CHART]
7 in 10 American mothers with children up to 12 years old make recommendations about brands, products and services to other mothers at least monthly.
Read MoreTypes Of Online Videos Watched By Apparel Shoppers, May 2012 [CHART]
36% of US online shoppers watched a “customer testimonial/review” video while shopping for apparel within the last six months.
Read MorePre-Store Visit Mobile Activities Of Online Holiday Shoppers, 2011 & 2012 [CHART]
About four in 10, said they would use smart phones to search for sales and other specials before entering a store.
Read MoreMovie-Going Mobile Activities, September 2012 [CHART]
Regular moviegoers were significantly more likely to use their smart phones to purchase tickets, check in to a social network or comment about a film online.
Read MoreMobile Movie Going Activities, September 2012 [CHART]
Mobile devices play key roles for many moviegoers, from helping them research films to letting them watch movie trailers.
Read MoreHotel-Related Mobile Activities Of Travelers, February 2012 [CHART]
US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.
Read MoreTop Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]
What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.
Read MoreBest Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreTop Mobile Holiday Shopping Activities, October 2012 [CHART]
4 in 5 mobile device owners (smart phone or tablet) will use their devices to assist them in their holiday shopping.
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